Toys'R'Us, Inc. Brand Manager, Registry Marketing in Wayne, New Jersey

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Job Description

This is a critical role within the marketing organization and serves as the bridge between many internal and external partners to drive our registry business. There is a tremendous opportunity for the right individual to grow and learn within the role, with direct exposure to senior leaders within the organization.

The Brand Marketing Manager – Babies“R”Us Registry is responsible for developing and executing marketing programs that will drive registry creates, value and sales. This position is responsible for overseeing the Registry business, planning, executing and reporting related to the implementation of all Registry marketing initiatives. He/she must be highly collaborative, a strategic thinker, a self-starter and creative problem solver.

The focus is on building high-impact plans that drive efficiency and effectiveness across Paid, Owned, Earned and Aligned channels. Significant cross functional management is required as well as the ability to interact with senior levels at TRU and vendor organizations.

This position reports to the Director, Babies“R”Us Brand Marketing


  • Lead overall brand campaign development and 360 marketing campaign.

  • Develop and execute registry marketing strategy and lead execution of go-to-market tactics. Plan includes analysis of customer insights to grow registry business, improve the customer experience, and differentiate Babies”R”Us.

  • Strong collaboration across business functions including Marketing Activation, Merchants, Store Operations, Digital, Creative, Visual to develop, manage and lead effective marketing programs. Handle all project communication to internal teams.

  • Leverage insights and past performance to improve, develop and optimize registry programs. Work with cross-functional teams to prioritize programs and provide recommendations on go-forward plan of action.

  • Develop registry media plans in partnership with media team, includes acting as key point person with key third-party partners.

  • Monitor competitor efforts and industry trends, along with partnering with Analytics team to analyze the health of the business.

  • Lead, manage and motivate two direct reports to meet/exceed our business goals and targets. Develop them to be the next generation of leaders within the company.

Skills, Qualities & Qualifications:

  • Proactive, collaborative, organized, curious

  • Hungry, competitive, passionate self-starter with great attention to detail

  • Energetic, enthusiastic, and has a get it done attitude

  • The successful candidate will work extremely well with others, always act with a sense of urgency, provide creative solutions, and be able to manage multiple priorities at once

  • Treats others with respect and puts their team first and actively looks to develop them, previous experience leading others, including direct reports is preferred

  • Team player with excellent relationship, communication & negotiation skills. Must be able to adapt communication styles and channels as appropriate for the audience.

  • Strong analytic, organization and time management skills are important

  • Demonstrated experience in delivering results, managing projects, and leading teams

  • Proven experience managing full project lifecycle through to implementation, including managing cross-functional teams, project timelines, and task deadlines

  • Minimum of 5 years of marketing or related experience, preferably within a retail environment

  • Bachelor’s Degree in marketing or a related field preferred

Toys"R"Us is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status or any other basis prohibited by law.

Toys“R”Us recognizes that its team members are its greatest asset and is committed to developing high-performing, highly engaged and diverse talent. The company offers various employment opportunities, ranging from internships to top management positions at the company’s Global Resource Center in Wayne, New Jersey. In addition, job seekers can explore positions at Toys“R”Us and Babies“R”Us stores and distribution centers coast-to-coast.